Every design agency has to go through it! the branding of themselves. This is of course a very important starting point as every inch of self branding can have an effect on the customers perception of the design agencies creativity, ability and attention to detail.
The logo was intentionally not over designed but simply based on an interesting font, in this case 'Andover', the addition of a colon in a complimentary colour with a catchy strapline underneath to help level the overall look.